Mary L. Shapiro Law counsels on using, registering, licensing, enforcing, maintaining and resolving disputes on matters of trademark, copyright, publishing, Internet, and social media.
The Legal Edge in Branding®
Never underestimate the importance of brand management. It is nothing less than protecting your good name.
It starts with the design of a specific product or product line, including such ubiquitous offerings as retail or consulting services. The product’s character, including its benefits, features, pricing, availability, and packaging, are complemented by communications to prospective customers. Product design, marketing and naming together represent the “brand.”
Ultimately, the name, the trademark or service mark, is the shorthand reference to your brand, heralding the product’s character along with the desired consumer perception of the product. In the choice of a name, one can create an emotional link between customer expectations and consistency in customer satisfaction. Trademarks and service marks are the legal side of that link.
Our goal is to work with you to reach your goal.
Whether merely ascertaining that the mark you desire to adopt is available with an acceptable level of risk, or providing guidance on whether the name you have selected for your company or a product is registrable in the U.S. Trademark Office or worldwide, or working to stop an unauthorized third party from using your mark by enforcing your rights. Shapiro Law brings the resources and expertise, offering intellectual property counseling that makes business sense.
Mary has a global network of trusted partners.
From San Francisco’s Financial District, Mary L. Shapiro Law renders legal services on matters of trademarks, licensing, trade dress, copyright, publishing, and the Internet. Through her years as an IP attorney, Mary built a worldwide network of intellectual property counsel, wise in the ways of their countries’ sometimes bewildering procedures. Shapiro Law takes advantage of such international IP treaties as the Madrid Protocol and the Paris Convention when appropriate.
Industries Represented by Mary L. Shapiro Law
Semiconductor Intellectual Property
Computer Hardware & Software
Mobile Device Applications
Environmental & Biotechnology Research
Scientific & Laboratory Equipment
Health/Medical Services & Products
Mary is ridiculously efficient and genuinely interested in what we do
She is very unusual for an attorney… As most lawyers tell you why you can’t do what you want (or need) to do.
Mary takes the time to understand an issue and proposes alternative courses of action, each with its own potential risks and rewards. She educates us on the legal ramifications and we decide on our best course of action.Paul Copperman
A vital link between legal and marketing
Her premium legal services, high availability and her fierce protection of our IP deserve the highest recommendation.
Mary maintains vast institutional knowledge and works in a naturally collaborative, hands-on style. Her professional insight provides creative options and she comes equipped with a wide range of possible solutions.Victor Castellucci
Mary has extensive large-firm experience
I’ve had the pleasure of working with Mary for many years on my firm’s IP and trademark concerns. Mary is patient when explaining the laws, tenacious at administering client’s rights and strategic in determining the best and most cost-effective approach to a legal issue.Ron Johnson
Mary maintains the ‘long view’ despite the immediate storm
She clearly cares about her clients and our concerns immediately became hers. She has a broad understanding of the nuances of IP law; and she is conscientious, discerning and always presents us with the broadest possible range of solutions to any matter.
Additionally, she’s been proactive in encouraging us to address many IP issues before problems arise. Of the dozens of attorneys I’ve worked with over the years, I’ve had the most productive working relationship with Mary!Robert Walter