Mary Shapiro Law counsels on using, registering, licensing, enforcing, maintaining and resolving disputes on matters of trademark, copyright, publishing, Internet and social media.
The Legal Edge in Branding®
Never underestimate the importance of brand management. It is nothing less than protecting your good name.
It starts with the design of a specific product or product line, including such ubiquitous offerings as retail or consulting services. The product’s character, including its benefits, features, pricing, availability, and packaging, are complemented by communications to prospective customers. Product design, marketing and naming together represent the “brand.”
Ultimately, the name, the trademark or service mark, is the shorthand reference to your brand, heralding the product’s character along with the desired consumer perception of the product. In the choice of a name, one can create an emotional link between customer expectations and consistency in customer satisfaction. Trademarks and service marks are the legal side of that link.
Our goal is to work with you to reach your goal: whether merely ascertaining that the mark you desire to adopt is available with an acceptable level of risk, or providing guidance on whether the name you have selected for your company or a product is registrable in the U.S. Trademark Office or worldwide, or working to stop an unauthorized third party from using your mark by enforcing your rights. Shapiro Law brings the resources and expertise, offering intellectual property counseling that makes business sense.
A global network of trusted partners
From San Francisco’s Financial District, Mary L. Shapiro Law renders legal services on matters of trademarks, licensing, trade dress, copyright, publishing, and the Internet. Through her years as an IP attorney, Mary built a worldwide network of intellectual property counsel, wise in the ways of their countries’ sometimes bewildering procedures. Shapiro Law takes advantage of such international IP treaties as the Madrid Protocol and the Paris Convention when appropriate.
Shapiro Law represents these industries
- Commercial artists
- Computer hardware and software
- Consumer products
- Engineering services
- Environmental and biotechnology research
- Financial services
- Food products
- Freight transportation
- Green technology
- Mobile device applications
- Health/medical services and products
- Hospitality services
- Language services
- Marketing services
- Restaurant services
- Semiconductor intellectual property
- Scientific and laboratory equipment